What kind of media institution might distribute your media product and why?
Looking for the right institution is vital for magazines as you will need to have the right distribution specific for your magazines needs, Such as a mass market magazine like NME who use a large institution called IPC, they would not be ideal for me as they already have a number of other music magazines and operate on a larger scale than I think would be necessary for my magazine. I would be looking for a medium sized institution for quite large distribution across the UK. Dennis, I believe would be the right distributor for my magazine as they have a a huge customer base they have;
2.2 million magazine readers each month
10 million unique users online
176 million online page impressions each month
Dennis do not have any existing music magazines under there distribution which means this would be a different task and could cause some problems. Although I think they would be up for expanding into the music distribution sector as they are a growing business. Dennis can also help with any marketing, advertising and publishing problems which many other businesses have used and to have drawn great results from.
2.2 million magazine readers each month
10 million unique users online
176 million online page impressions each month
Dennis do not have any existing music magazines under there distribution which means this would be a different task and could cause some problems. Although I think they would be up for expanding into the music distribution sector as they are a growing business. Dennis can also help with any marketing, advertising and publishing problems which many other businesses have used and to have drawn great results from.
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